Call of Duty
We crafted a digital campaign that engages players in an interactive brand experience across multiple platforms and showcased that in Advanced Warfare — Power Changes Everything.
Client
Sledgehammer Games
Industry
Gaming
Service
Visual Design
Product UX / UI
Digital Campaign
ROLE
Art Director
OverView
Working side by side with my copywriting partner, we developed Power Unlocked, a 360 campaign that spanned brand interactions across both digital and physical experiences. Coinciding with the development of our new game launch site, we built an additional digital site experience and content distribution platform where users amass ‘power’ to unlock content by syncing multiple devices to the site. Toyota Prius or Gold Plated Tactical Response APC? We partnered with Uber to offer powered rides during the E3 event.
