World of Warcraft

Leading a cross-functional co-located team supporting the world’s largest game as a service, we developed WoW on the Web, a global initiative that would redesign and re-architect the World of Warcraft brand, content, and business across all digital touchpoints. As the creative product leader, my team and I spearheaded the collaborative global alignment needed for our vision of visual brand representation, communication, feature development, marketing support, e-commerce, and community engagement.