Nitonation World Tour
Nitro Nation World Tour is a mobile racing game that invites car enthusiasts to join a traveling World Tour festival with like-minded gearheads and interact with an engaging campaign, memorable characters, and live events.
Client
Mythical Games
Industry
Gaming
Service
Creative Direction
Game UX / UI
ROLE
VP of Creative and Experience Design
OverView
With Nitro Nation, my role oversaw the concept and creative development. Our development pipeline included both first and third-party end-to-end implementation of UX and UI. Our global teams collaborated genuinely and iterated on feature and gameplay development. Outside the game, my team and I oversaw the execution of marketing and creative services for brand assets and consumer touchpoints.
