NFL Rivals
As an idea, brand, and multi-sport gaming franchise, Rivals means "More Than," bringing big, fun, over-the-top arcade action to sports fans everywhere.
Client
Mythical Games
Industry
Gaming
Service
Creative Direction
Game UX / UI
ROLE
VP of Creative & Experience Design
OverView
My role in this project included concept development in both game design and creative brand identity. Shepherding a co-located, global game development team, we collaborated, designed, and implemented both UI and UX. We iterated, refined, and developed new gameplay mechanics and feature experiences using data-informed decisions. Outside of the game, my team and I ensured that marketing and creative services adhered to and executed the brand quality standard.
